YOU

Country: Italy

 

Alon Siman-tov is an Israeli designer, based in Milan, who has lived and worked Italy from the early 90’s. He started his professional experience designing fashion & textiles for men, women and kids at Enrico Coveri in Florence. Later he created the concept for the first menswear collection at Roberto Cavalli. Alon Siman-tov starts to approach technique & experience working with leather, fur, embroidery, prints and hand-krafts. In begining of 2000 Alon worked with Romeo Gigli as a fashion designer, trend searcher, materials and decoration technique researcher, and became responsible for all the accessories collections for men and women. Five years later Alon accepted a position at Levi’s Europe as a creative director for shoes & accessories for men, women and kids. Recently alon opened a consulting & design studio in Milan, consulting on style for various companies.

YOU Footwear (Your Own Universe) was founded in 2011 with Max Bosio the Italian architect and visual designer, a men’s footwear collection combining contemporary style, sports and craftsmanship entirely made in Italy. This is a “cross-cultural” shoe with a humanist concept that blends the immediacy of the sneaker with the sophisticated metropolitan touch of casual wear.