After having finished her studies of economics, business administration and cultural management Andrea Kolb started her career in marketing communication. Andrea was always drawn to arts and culture and in 2007 she moved to Marrakech and opened a city palace she had previously restored with a team and artisans, the AnaYela, a “Place of Inspiration“. It has won the World Hotel Award 4 times. This experience inspired her to create ABURY – a luxury fashion brand that uses design to empower crafts and inspire change. In 2013 she was awarded with the Victress Award for Social Entrepreneurship. ABURY brings together traditional, old world crafts with avant-garde design to create a new luxury style that fosters intercultural exchange and preserves world crafts. The designer is embedded in a craft culture to learn and share ideas from one another and to create a collection together, bringing the best of heritage knowledge and wisdom to high design and sustainable solutions.