Logo_European_CommissionUnder the COSME programme (2014-2020), a multiannual operation is foreseen to promote the competitiveness of consumer goods industries, such as textile-clothing, footwear, leather and leather products, accessories and other fashion products as well as furniture and home decoration. Before launching such actions under COSME, it appeared prudent to test the less known type of “soft measures” to promote new business models, integrating competences and skills, such as design content: this was the purpose of WORTH Pilot Project. The WORTH Pilot Project has therefore prepare the ground for similar actions to be potentially developed under COSME on a multiannual basis.